Disaster responder intent: all divisions

Where the Labor Day intent campaign stands nationally, all six division rosters — recorded intent, availability, deployment history, and what to fix first.

Self-updated intent

14.6%

4,722 of 32,397 responders entered their own Primary GAP intent. This is the campaign outcome metric.

Disaster responders

32,397

6 divisions, 47 regions

Any intent recorded

19.0%

6,157 of 32,397

No Primary GAP at all

2,334 have nothing to confirm

Available right now

11%

3,502 show Avail = Yes

Never deployed

49%

15,963 have no DRO history

Across all six divisions, 14.6% of responders entered their own Primary GAP intent. 4,722 of 32,397 count toward the campaign outcome; 6,157 have any intent recorded. The 1,435-record gap does not count as responder action. Reaching 90% requires 24,436 more self-updated records in -12 days.

By division

The spread is narrow, which matters: no division has solved this, so there is no internal model to copy. Northeast leads at 18.1% and SWARM trails at 11.2%.

Pacific15.9% of 6,611

SWARM11.2% of 6,279

SECAR15.0% of 6,247

Northeast18.1% of 5,898

North Central14.6% of 3,940

Central Atlantic11.5% of 3,422

	Responders	Self-updated intent	% self-updated	Intent recorded	% intent	% available	% ever deployed	% confirmed <=1yr	No Primary GAP
Pacific	6,611	1,050	15.9%	1,240	18.8%	10%	52%	43%	261
SWARM	6,279	702	11.2%	801	12.8%	10%	46%	37%	607
SECAR	6,247	934	15.0%	1,287	20.6%	10%	51%	41%	473
Northeast	5,898	1,066	18.1%	1,605	27.2%	12%	46%	41%	116
North Central	3,940	576	14.6%	669	17.0%	11%	64%	48%	529
Central Atlantic	3,422	394	11.5%	555	16.2%	12%	49%	57%	348

Who entered their own intent, by deployment history

The most useful cut in the data, and it holds across all 6 divisions. Self-updated intent concentrates in the recently deployed. Sequence the campaign this way and the early numbers move fastest; the never-deployed block is the long tail and will not answer the same message.

0-30 days51.8% of 1,452

31-90 days39.1% of 2,614

91-180 days27.7% of 1,251

181-365 days21.1% of 2,381

1-2 years15.3% of 3,388

2+ years9.4% of 5,348

Never / no date6.7% of 15,963

	Responders	Intent recorded	Self-updated intent	% intent	% self-updated
0-30 days	1,452	820	752	56.5%	51.8%
31-90 days	2,614	1,125	1,023	43.0%	39.1%
91-180 days	1,251	396	346	31.7%	27.7%
181-365 days	2,381	600	503	25.2%	21.1%
1-2 years	3,388	634	519	18.7%	15.3%
2+ years	5,348	696	503	13.0%	9.4%
Never / no date	15,963	1,886	1,076	11.8%	6.7%

When were they last deployed?

49% of the combined roster has never been assigned to a DRO. That is the population, not a data gap — and it means any target set against the full 32,397 is really a target against two very different groups.

0-30 days1,452 (4%)

31-90 days2,614 (8%)

91-180 days1,251 (4%)

181-365 days2,381 (7%)

1-2 years3,388 (10%)

2+ years5,348 (17%)

Never / no date15,963 (49%)

	Responders	Share	Cumulative share
0-30 days	1,452	4%	4%
31-90 days	2,614	8%	13%
91-180 days	1,251	4%	16%
181-365 days	2,381	7%	24%
1-2 years	3,388	10%	34%
2+ years	5,348	17%	51%
Never / no date	15,963	49%	—

When was the roster record last confirmed?

0-30 days7,202 (22%)

31-90 days3,741 (12%)

91-180 days1,108 (3%)

181-365 days1,978 (6%)

1-2 years3,589 (11%)

2+ years3,644 (11%)

Never / no date11,135 (34%)

	Responders	Share	Cumulative share
0-30 days	7,202	22%	22%
31-90 days	3,741	12%	34%
91-180 days	1,108	3%	37%
181-365 days	1,978	6%	43%
1-2 years	3,589	11%	54%
2+ years	3,644	11%	66%
Never / no date	11,135	34%	—

How old is the Primary GAP assignment?

Age of the GAP start date — an assignment set years ago and never revisited is exactly what the campaign asks people to re-confirm.

0-30 days776 (2%)

31-90 days1,793 (6%)

91-180 days3,180 (10%)

181-365 days5,066 (16%)

1-2 years7,564 (23%)

2+ years11,678 (36%)

Never / no date2,340 (7%)

	Responders	Share	Cumulative share
0-30 days	776	2%	2%
31-90 days	1,793	6%	8%
91-180 days	3,180	10%	18%
181-365 days	5,066	16%	33%
1-2 years	7,564	23%	57%
2+ years	11,678	36%	93%
Never / no date	2,340	7%	—

Self-updated intent by current availability

Even among responders flagged available right now, self-updated intent is barely recorded. This is a data-entry gap, not a willingness gap — which is the argument for the campaign, and the reason a big number is reachable if the ask is made easy.

	Responders	Intent recorded	Self-updated intent	% intent	% self-updated
No	28,895	4,270	3,104	14.8%	10.7%
Yes	3,502	1,887	1,618	53.9%	46.2%

By region

	Responders	Self-updated intent	% self-updated	Intent recorded	% intent	% available	% ever deployed	% confirmed <=1yr
('Northeast', 'Greater New York Region')	1,363	199	14.6%	539	39.5%	9%	39%	25%
('Pacific', 'Los Angeles Region')	1,139	104	9.1%	123	10.8%	6%	49%	33%
('Pacific', 'Northern California Coastal Region')	1,109	194	17.5%	270	24.3%	13%	55%	47%
('Central Atlantic', 'National Capital and Greater Chesapeake Region')	1,098	122	11.1%	221	20.1%	12%	45%	64%
('SECAR', 'North Carolina Region')	1,086	266	24.5%	278	25.6%	14%	60%	60%
('SECAR', 'North and Central Florida Region')	1,044	170	16.3%	183	17.5%	13%	46%	49%
('SWARM', 'Colorado and Wyoming Region')	1,013	138	13.6%	141	13.9%	8%	43%	39%
('Pacific', 'Northwest Region')	933	136	14.6%	180	19.3%	9%	49%	50%
('Pacific', 'Southern California Region')	929	190	20.5%	195	21.0%	12%	50%	39%
('SECAR', 'Tennessee Region')	910	86	9.5%	96	10.5%	7%	51%	25%
('SWARM', 'Missouri and Arkansas Region')	860	139	16.2%	161	18.7%	11%	48%	42%
('North Central', 'Minnesota and Dakotas Region')	857	132	15.4%	139	16.2%	10%	58%	49%
('SECAR', 'Alabama and Mississippi Region')	843	78	9.3%	154	18.3%	10%	50%	30%
('SWARM', 'Arizona and New Mexico Region')	812	138	17.0%	155	19.1%	19%	45%	53%
('Northeast', 'New Jersey Region')	804	105	13.1%	109	13.6%	9%	38%	34%
('Northeast', 'Greater Pennsylvania Region')	802	223	27.8%	339	42.3%	12%	47%	46%
('SECAR', 'Georgia Region')	772	147	19.0%	343	44.4%	9%	52%	46%
('SWARM', 'Central and South Texas Region')	750	37	4.9%	46	6.1%	5%	44%	26%
('North Central', 'Wisconsin Region')	739	148	20.0%	173	23.4%	9%	64%	47%
('SWARM', 'North Texas Region')	711	42	5.9%	44	6.2%	6%	43%	24%
('SECAR', 'South Carolina Region')	687	76	11.1%	115	16.7%	7%	44%	33%
('Pacific', 'California Gold Country Region')	664	128	19.3%	138	20.8%	11%	54%	47%
('Northeast', 'Connecticut and Rhode Island Region')	646	104	16.1%	106	16.4%	9%	52%	40%
('North Central', 'Illinois Region')	641	51	8.0%	56	8.7%	8%	72%	35%
('SECAR', 'South Florida Region')	639	88	13.8%	91	14.2%	11%	45%	40%
('Pacific', 'Cascades Region')	634	135	21.3%	154	24.3%	11%	57%	54%
('North Central', 'Michigan Region')	626	87	13.9%	98	15.7%	10%	69%	43%
('SWARM', 'Texas Gulf Coast Region')	608	52	8.6%	66	10.9%	9%	47%	36%
('Central Atlantic', 'Central and Southern Ohio Region')	599	70	11.7%	82	13.7%	11%	50%	61%
('North Central', 'Indiana Region')	597	98	16.4%	106	17.8%	8%	60%	39%
('Northeast', 'Massachusetts Region')	590	108	18.3%	121	20.5%	16%	49%	62%
('Pacific', 'Pacific Islands Region')	584	51	8.7%	61	10.4%	8%	59%	30%
('Central Atlantic', 'Virginia Region')	583	71	12.2%	90	15.4%	10%	50%	42%
('SWARM', 'Kansas and Oklahoma Region')	544	68	12.5%	73	13.4%	10%	46%	33%
('SWARM', 'Utah and Nevada Region')	517	52	10.1%	64	12.4%	8%	45%	34%
('Northeast', 'Eastern New York Region')	486	73	15.0%	80	16.5%	12%	48%	41%
('North Central', 'Nebraska Iowa Region')	480	60	12.5%	97	20.2%	27%	58%	87%
('SWARM', 'Louisiana Region')	464	36	7.8%	51	11.0%	21%	58%	45%
('Central Atlantic', 'Northern Ohio Region')	463	66	14.3%	76	16.4%	13%	54%	58%
('Northeast', 'Northern New England Region')	431	95	22.0%	104	24.1%	19%	57%	55%
('Northeast', 'Western New York Region')	418	70	16.7%	72	17.2%	16%	51%	49%
('Pacific', 'Idaho, Montana and East Oregon Region')	414	87	21.0%	94	22.7%	13%	39%	44%
('Central Atlantic', 'Kentucky Region')	373	41	11.0%	55	14.7%	16%	49%	50%
('Northeast', 'Southeastern Pennsylvania Region')	358	89	24.9%	135	37.7%	12%	53%	44%
('Central Atlantic', 'Central Appalachia Region')	306	24	7.8%	31	10.1%	8%	52%	63%
('SECAR', 'Puerto Rico Region')	266	23	8.6%	27	10.2%	10%	62%	36%
('Pacific', 'Alaska Region')	205	25	12.2%	25	12.2%	13%	67%	60%

Contactability is not in the current six-division export. Cell phone and text opt-in remain unavailable nationally, so this report does not claim a national text-message reach rate.

What this means for a Labor Day target

Three things follow. Name the denominator: 32,397 responders, or the 16,434 with any deployment history, or the 3,502 currently available — the same campaign scores completely differently against each, and the difference decides whether the target is met. Sequence by deployment recency, because that is where intent already concentrates. Ask for the text-message columns for every division, because -12 days is not long enough for email alone.

What these exports cannot tell you

The Disaster Responder Roster carries no login or profile-update fields, so nothing here says how often these responders sign in. The Active Members Report carries those and not intent. To know both reach and intent for the same person, both exports are needed for the same division.